Since the real estate virtual assistant industry in the US is growing day by day, opportunities in this sector are expanding exponentially. This sector needs many talented and skilled real estate professionals who are well-versed in various aspects of the industry.
According to an article posted by Expert Market Research, the total real estate industry was valued at around USD 3.43 trillion in the US in 2023, and it is expected to reach USD 4.40 trillion by 2032.
This blog post describes 12 essential skills for real estate virtual assistants. Let’s examine them in more detail.
Top 12 Important Real Estate Virtual Assistant Skills You Should Know
According to Statista, 5.35 million residential homes will be bought and sold in 2025, expected to grow even further in the coming years.
With extensive research and an understanding of the complete picture of the real estate market across the United States, here, I have suggested top skills needed to become an excellent real estate virtual assistant.
1. Knowledge About The Real Estate Industry
Proper industry knowledge is essential to being an excellent real estate virtual assistant and staying on top of the game. You need to know the industry inside out to be a valuable asset to your clients.
The real estate sector in the United States is quite complex, and millions of dollars of transactions are made while closing a deal. You must have extensive knowledge about the industry to make a mark as a high-paying VA and cater to the needs of your potential clients.
2. Market Research Skills
You must also analyze real estate market trends and examine your competitor’s business strategy. With proper market research skills, you will learn what people are looking for and cater your products according to market demands. This analysis technique will also help you compare your price with your competitors.
Effective market research is your shield in the vast field of real estate. It significantly reduces your employer’s risk and opens doors to new prospects and opportunities.
3. Passion For Learning New Things
Real estate is a dynamic industry that constantly changes due to market trends, people’s purchasing power, continually shifting laws and regulations, and technological advancements in building new residential and commercial complexes.
Real estate is a dynamic industry, and your ability to adapt and learn quickly is your superpower as a virtual assistant. Embracing new ideas and being passionate about learning is what sets you up for success in this ever-changing sector.
4. Property, Market & Competitor Research
As the saying goes, “Never stop learning from your competitors.” Thus, learning from your competitors will be a big plus for your client to steer the company in the right direction. Property, market, and competitor research can seriously boost your chances in the real estate sector.
Your qualitative market research skills can provide accurate data on the property market and competitor research. They will also help you analyze customers’ thoughts, aiding in making sound decisions for your employer.
Outsourcing competitor research analysis to an online assistant will allow you to analyze essential information about current market trends, understand your competitors’ work, and learn valuable aspects of the property market.
5. Knowledge About Property Listing
One of the critical responsibilities of a commercial virtual real estate assistant is to list the property on the property listing website. You will need to be well-versed or on a popular listing where you can promote your residential or commercial property on sites like:
To make your mark as a top-quality commercial real estate virtual assistant or residential VA, you will need to acquire the following skills:
- Ability to post real estate listings
- Able to write an attractive property description with all the details
- Provide crucial information on the property
- Able to provide excellent pictures on the property listing site
- Motiongraphy skills to offer a good virtual tour
Furthermore, to reach a broader audience, promote those property listings on popular social media platforms like Facebook, Instagram, X, Printest, TikTok, etc.
6. Proficiency In Using Real Estate-Specific Software
As technology takes over all the slow and unproductive work, real estate specific software is becoming popular among realtors and real estate agents. Thus, proficiency in using real estate-specific software, or CRM for virtual assistants, gives you an edge to making a good mark as a residential and commercial real estate virtual assistant.
According to Ryan Perry, a writer at Market Watch, ‘’A CRM can make all the difference for real estate agents and brokers.’’
This software simplifies tasks as well as helps a lot to improve productivity and performance by:
- Managing contact to connect to clients
- Aid in marking efforts
- Prospecting is easier on lead generation
- Automating business processes like transcription
- Simplify documentation
- Schedule appointments
Thus, having skills in this kind of software will help you make your job as a VA easier; some of the well-known real estate-specific software are:
- Propertybase
- Real Geeks
- Zillow Premier Agent
- RealScout
- BoldLeads
7. Customer Service Skills
As experts suggest, “people who excel in customer service skills often evolve into better virtual assistants.” Thus, having excellent customer service virtual assistant skills is essential to being a top-performing online assistant. Enhancing excellent communication skills paves the way for personal growth and professional development.
A real estate company or agent may need to perform a wide range of customer service tasks, such as:
- Answering calls
- Handling customer inquiries
- Providing timely and helpful responses
- Managing live chat
- handling social media account
- Monitoring customer feedback
- Understanding the audience better
- Adjusting the service according to their needs
These customer relationship management skills are crucial for being a top-notch virtual assistant for a commercial or residential real estate company.
8. Need To Be Decision Making & Quick Learner
Virtual assistants in the real estate sector often find themselves in stressful situations. Whether you are trying to sell real estate or buy a piece of property, having good decision-making skills dramatically aids in making informed decisions for your client.
In addition to possessing informed decision-making abilities, you must also be a fast learner to be an excellent real estate virtual assistant. Being a fast learner will help you absorb new concepts or instructions with minimal guidance. This ability to learn quickly will aid your realtor’s or real estate agent’s increased productivity and better career advancement opportunities.
9. Sales Support Skills
Sales support skills are essential for being an excellent virtual assistant in the residential and commercial real estate industry. As real estate transactions involve negotiations, virtual assistants must find win-win situations, advocate for their clients, and close deals successfully.
Below, we have outlined some critical sales support skills for virtual assistants in the real estate industry:
- Clear and persuasive communication
- Online presence for prospective clients for sales support
- Ability to handle negotiations
- Convincing clients to make decisions
- Effective time management to ensure deadlines are met
- Adaptability and resilience in the fluctuating real estate sector
10. Administrative Skills
Administrative tasks are among the most important skills needed in the real estate business. A virtual assistant requires strong organizational skills to keep track of appointments, set appointments, manage files, and maintain calendars.
Virtual assistants’ administrative task in the real estate business also require to have the following abilities:
- Attention to detail when handling paperwork
- Cold calling VA
- Digital marketing strategies
- Email management
- Email Marketing
- Client management
- Client communication
- Social media management
- Managing client databases
- Email marketing campaigns
- Data entry
- Day task
- Assistant task
- Preventing errors
- Tracking office expenses
- Managing finance
- Tracking office expenses
11. Time & Project Management
Many residential and commercial projects are popping up in the fast-growing real estate sector of the United States. Thus, time and project management are crucial for a reliable commercial and residential virtual assistant in this sector.
To manage a project promptly, a virtual assistant needs to communicate with various stakeholders and possess the following skills to bring about successful results:
- Organizational skills to bring a sense of order and structure to your work
- Client communication skills to ensure that information flows smoothly within a team
- Time Management skills to meet deadlines consistently
- Risk Assessment and Mitigation analysis skills to ensure smoother project execution
12. Understanding Of Basic Real Estate Laws And Regulations
Real estate laws and regulations in the United States vary from state to state. These laws cover everything related to property, such as buying or selling, and protect people’s rights while considering environmental factors and sustainable development.
There are various components of real estate law and regulations that a residential and commercial real estate virtual assistant must take into consideration, such as:
- Property Rights and Interests
- Sales and Acquisitions
- Landlord and Tenant Relations
- Real Estate Financing
- Land Use Regulations
- Tax Regulations Related to Real Estate
Learning the basics of real estate law will help you get hired as an excellent real estate virtual assistant to assist your employer in smoother operations.
Wrapping Up
The real estate industry in the United States is dynamic due to the federal structure of the government. The states dictate the rules; hence, you must be at the top of your game to make a mark as a skilled virtual assistant.
A professional with solid virtual assistant qualities is quite rare to find. To grow your business by using a real estate virtual assistant, you can always seek help from experienced service providers like YesAssistant. Their risk-free hiring process and affordable pricing models complement realtors and real estate agents across the USA.
YesAssistant will ensure that hiring a virtual real estate assistant streamlines labor costs and exponentially grows your company.
